Digital Advertising Strategist
Overview: WestWest Digital is hiring a Digital Advertising Strategist to serve as the main point of contact for digital advertising strategy. You’ll manage digital ads for the clients from top-to-bottom with support from other WWD team members — forming a strong relationship with the client and embedding in their campaign team.
Responsibilities
- Serve as the main point of contact for clients for all aspects of digital advertising from Facebook to Google Ads and other platforms
- WWD’s in-house expert on digital advertising
- Develop a calendar for social media ads and posts
- Write and edit advertisements, landing pages, and other copy for specific clients
- Create basic graphics for social media posts (Canva, Sketch, Photoshop at times)
- Test and think analytically about advertising campaigns (A/B at a minimum) — what works and what doesn’t work, continuously learn and adapt
- Make creative recommendations to enhance ad experience and effectiveness — not just ok with status quo
Qualifications
- 4 years of experience running digital marketing campaigns for political campaigns or organizations (adjacent experience may qualify)
- Experience writing copy in the digital ad space
- Experience liaising with political campaigns
- Comfort working remote with Gmail, Google Hangouts, and Google Drive
- Commitment and desire to play a role in leading progressive campaigns and organizations
Salary/Benefits
- Competitive salary
- Flexible part-time or full-time arrangement